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Cookies & Privacy

We use cookies and similar technologies to keep the shop working and to improve your experience. You decide which categories you allow. You can change or fully withdraw your choice at any time via the Cookie settings link in the footer. Privacy policy

NecessaryCart, login, security — the shop does not work without these

Service	Provider / location	Purpose	Duration
Shopify	Shopify International Ltd., Ireland	Cart, sign-in, session, fraud prevention	Session up to 1 year
MINTU / Supabase	Supabase, EU data centre (Frankfurt)	Shop functions, account, reorder routine	Session up to 12 months
mintu_consent_v3, mintu_consent_vid	MINTU OG, Austria	Stores exactly this cookie choice and a random ID as proof of it	12 months (ID until deleted in the browser)
mintu-lang, mintu_pref_lang, mintu-lang-auto	MINTU OG, Austria	Remembers the chosen or detected language	mintu_pref_lang 12 months, otherwise until deleted in the browser
mintu-world	MINTU OG, Austria	Remembers the chosen world (Beauty or Sport)	until deleted in the browser
mintu_gipfel_popup_v1	MINTU OG, Austria	Prevents the campaign pop-up from reappearing	8 days
mintu-wishlist	MINTU OG, Austria	Your favourites, only after you tap the heart	until deleted in the browser

StatisticsRecognition across several days. Anonymous measurement without device access runs regardless.

Service	Provider / location	Purpose	Duration
Shopify Analytics	Shopify International Ltd., Ireland (US group)	Audience measurement, page views (_shopify_y, _shopify_s)	up to 12 months
Google Analytics 4	Google Ireland Ltd., Ireland (US group)	Visitor statistics and audience measurement (_ga, _ga_*)	up to 2 years

MarketingPersonalised third-party advertising

Service	Provider / location	Purpose	Duration
Meta-Pixel	Meta Platforms Ireland Ltd., Ireland / USA	Advertising audiences, measurement of ad performance	up to 12 months
Google Ads, Google Merchant Center	Google Ireland Ltd., Ireland (US group)	Measurement of ad and product listing performance (conversions); with marketing but without statistics, Google also sends cookieless measurement signals without an identifier	up to 13 months (IDE), 90 days (_gcl_*)
Shopify Marketing	Shopify International Ltd., Ireland	Attribution of ad clicks (_shopify_marketing)	up to 12 months
mintu_ref, mintu_src, mintu_utm	MINTU OG, Austria	Attribution of referrals, partner links and campaigns	30 days (mintu_ref from a shared product link: 90 days)

PersonalisationRecommendations and reminders

Service	Provider / location	Purpose	Duration
MINTU recommendations	MINTU OG, Austria · Supabase EU	Product suggestions, reminders when supplies run low	up to 12 months
recentlyViewedProduct	MINTU OG, Austria	Shows the products you viewed last	until deleted in the browser
MINTU assistant	MINTU OG, Austria · Supabase EU	Remembers conversation context in the advice chat	30 days

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